On the Path Productions — Erasing the Stigma of Lung Cancer
February 18th, 2009
On The Path Productions LLC, a San Francisco health media company, is spreading the word about lung cancer research and its need for funding. In conjunction with the Bonnie J. Addario Lung Cancer Foundation, On the Path (OPP) has produced and aired the national Life Love & Health: Special Edition program, examining the stigma associated with this so-called “smokers’ disease” and how it may be hindering a search for the cure.
“Lung cancer is the most prevalent cause of death among cancer patients in the US,” said Christopher Springmann, executive producer of OPP. “And it’s not widely understood that an increasing number of non-smokers suffer from this disease. In fact, 60 percent of lung cancers are now diagnosed in people who haven’t smoked in years or never even started. But the stigma as a self-inflicted disease has limited the available funds for research, and in this recession, as everybody’s funding sources are challenged, the need for contributions is greater than ever.”