Seventy percent of European patients battling lung cancer had never regarded the disease as a threat prior to learning of their condition, according to results from a new pan-European public and patient survey announced on the eve of Lung Cancer Awareness Month. This ignorance about lung cancer is also indicative of a chronic lack of awareness about the disease. For example, forty percent of the general public surveyed wrongly assume that breast cancer is the most common cancer when in fact, lung cancer is. Furthermore, not only is it the most common form of cancer, it is the single biggest cancer killer in Europe, claiming approximately 342,000 lives each year – that is, 937 deaths every day.